VS Fashion Show

Brief

Maximize the Fashion Show as a key differentiator of the holiday season. Include a longer tale leading up to Christmas increasing inventory & visibility of items throughout all touch-points. Drive tune in.

Strategy

Build and maintain a robust digital experience that enables viewers to be entertained, inspired, and shop at the same time. Tell visually compelling stories through digital and social media that gives followers all-access into all-things Fashion Show.

Result

It’s the superbowl of fashion and you have everything you need to watch, stream, share, and shop in the palm of your hand. Welcome to The Sexiest Night on Television!

Concept | Art Direction | Photography | Retouching | Video Editing | Marketing | Social Media | Web Design