#GlowGetIt
Concept | Direction | Photography | Retouching | Video Editing | Social Media Marketing
Showcase the reflective and glow-in-the-dark qualities of the all new Victoria Sport INCREDIBLE collection.
![](https://cdn.myportfolio.com/39d16a44-ebe8-4ee9-ac59-ce1e700c3a25/2b896698-5b74-4acf-a75e-8a940011eb3f_rw_1200.gif?h=3921333778cfaa740970c1b39d93d699)
![](https://cdn.myportfolio.com/39d16a44-ebe8-4ee9-ac59-ce1e700c3a25/6e1e0d90-9f64-40ab-9c26-368961596247_rw_1200.jpg?h=501e68f501b05903660a1fe5fe35a76b)
![](https://cdn.myportfolio.com/39d16a44-ebe8-4ee9-ac59-ce1e700c3a25/9afba296-e84c-4d4c-a725-5652ff29edfe_rw_1200.jpg?h=99800cefd33642bf763482e7a0211063)
![](https://cdn.myportfolio.com/39d16a44-ebe8-4ee9-ac59-ce1e700c3a25/48048cbb-57aa-447d-bc87-ddf4495d8d87_rw_1200.jpg?h=01809ec24ac6a58d88f4b2e9d367574c)
Strobe & Reflection
Capture multiple images of a moving subject on a single photographic frame (just add Photoshop!). I set the model in front of a lit background to capture the contrast of the black tights while creating a stronger sense of speed with light blur. The reflective stripes were lit using a combination of tightly positioned off-camera flash to control the direction of incidence, and an actual strobe light purchased for $10 at Guitar Center. Gotta love the 1990s 😜.
![](https://cdn.myportfolio.com/39d16a44-ebe8-4ee9-ac59-ce1e700c3a25/195865a8-2a39-4741-b51e-e91d718df72a_rw_1200.gif?h=7b0e9a25a659bccd225b6f89c94100aa)
![](https://cdn.myportfolio.com/39d16a44-ebe8-4ee9-ac59-ce1e700c3a25/8e41fe21-1f57-4413-9d91-7a0e3b38d315_rw_1200.gif?h=0f44158780182e351fb90c10a12d0878)
![](https://cdn.myportfolio.com/39d16a44-ebe8-4ee9-ac59-ce1e700c3a25/f4b92f52-c29a-4fe9-b8ab-ce512a4d2230_rw_1200.jpg?h=0d8a673701d1c77c8e791c2db39b7417)
Fluorescent & Phosphorescent
The fluorescent & phosphorescent garments were captured in a studio using a combination of concentrated light, off-camera flash, and black light. Again with the 1990s? YES!
![](https://cdn.myportfolio.com/39d16a44-ebe8-4ee9-ac59-ce1e700c3a25/ca2bcf0f-4175-4e28-937f-fe5f03511cf2_rw_1920.jpg?h=14ce1d12825204d4857334c69128eac9)
Finish Strong
The campaign launched with lifestyle landing pages on VSSport, supported by video content on social media. The feedback was overwhelmingly positive and despite zero media buys, the glow-in-the-dark Incredible collection sold out in a matter of weeks! All of this on a shoestring budget.