Holiday Gifting
Concept | Direction | Retouching | Social Media Marketing | Design | Typography
Introducing the Holiday catalogue through a series of “secrets”, where users discover different trends and looks.
![](https://cdn.myportfolio.com/39d16a44-ebe8-4ee9-ac59-ce1e700c3a25/9f99d461-b449-4982-bb34-6ecb2d102cd2_rw_1920.jpg?h=9e00ab996c11ab1bec0c957e4cc56864)
‘Tis the Secret
Announcing the 2015 Holiday cover/catalogue, social launched a WRAP on Facebook & Twitter featuring pages of the book to shop.
Average Engagement:
Facebook: 175K (+775% to LY), Twitter: 1,189 (+46% to LY), Instagram: 235K (+130% to LY)
Facebook: 175K (+775% to LY), Twitter: 1,189 (+46% to LY), Instagram: 235K (+130% to LY)
![](https://cdn.myportfolio.com/39d16a44-ebe8-4ee9-ac59-ce1e700c3a25/f2147c8d-a78a-44f4-8ee6-b0eec1b3d4b6_rw_1920.jpg?h=30c76925980adf1a62af0a727fcb0232)
Black Friday Tease
A mobile first digital look book was created as a resource for customers to access the best of Victoria’s Secret black Friday offers. The tease initiative (w/o offers) earned over 16K views in 13 days
![](https://cdn.myportfolio.com/39d16a44-ebe8-4ee9-ac59-ce1e700c3a25/14a502d8-a3b7-487d-bc30-819f4715b974_rw_1920.jpg?h=3dff7c5df96b45b00d95025fe796e947)
Black Friday Launch
The reveal look book earned 54K views within 5 days, this beat the lingerie guide by over 400%. Customers spent over 1 minute within the experience, which is an 11% beat to average.