Brief
Set the tone as the authority in gifting for Black Friday and Holiday shopping.
Strategy
Introduce the Holiday catalogue through a series of “secrets”, where users discover different trends and looks. Tease black Friday offers to keep her excited.
Result
Launching two digital catalogue “wraps” promoting Holiday Gifting through beautiful photography, storytelling, and offers.
Concept | Art Direction | Retouching | Marketing | Social Media | Web Design | Typography
‘Tis the Secret
Announcing the 2015 Holiday cover/catalogue, social launched a WRAP on Facebook & Twitter featuring pages of the book to shop.
Average Engagement:
Facebook: 175K (+775% to LY)
Twitter: 1,189 (+46% to LY)
Instagram: 235K (+130% to LY)
Black Friday Tease
A mobile first digital look book was created as a resource for customers to access the best of Victoria’s Secret black Friday offers. The tease initiative (w/o offers) earned over 16K views in 13 days
Black Friday Launch
The reveal look book earned 54K views within 5 days, this beat the lingerie guide by over 400%. Customers spent over 1 minute within the experience, which is an 11% beat to average.
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