Brief
Drive awareness for VS product before it hits stores, i.e. “first look”. Tease the catalog drop and promote forthcoming Holiday/Black Friday and Fashion Show.
Strategy
Create a digital package that combines content and commerce into a catalogue-like user experience. Tease and launch via social media before the actual catalogue ships.
Result
The Lingerie Book “wrap”. A digital catalogue experience linking followers to a sneak peak and customers to a shopping funnel.
Concept | Art Direction | Retouching | Marketing | Social Media | Web Design | Typography
First Look
Don’t be shy, it’s all SFW. The Lingerie Book showcased all new product with Angels in mind. Each adventure bared a unique emotional reflex portraying characteristics of each Angel and product paring. Elsa, the Romantic. Sara, über Provocative. Candice, eau so playful, and Josephine, wild at heart.
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