Victoria's Secret Swim
Concept | Direction | Retouching | UX/UI | Social Media Marketing | Design | Typography
Feature “all things swim” in an easily shareable and shoppable campaign. Introduce Victoria's Secret as the authority in swimwear.
Swim Hub
The #VSSwim hub showcased a collection of “all things swim” with dedicated pages for Angels & Artists, Swim TV, and #VSTeenyBikini(a user generated feed of VS bikinis). The Highlight though was the Buzz page which pulled social content into a masonry layout along with interactive polls, a Spotify playlist, and an inline twitter module. The content was updated periodically based on platform, performance, and recentness.
Swim Special
The VS Swim Special started as a spinoff of the VS Fashion Show, recorded directly after as a celebration. Who wouldn’t want to follow the Angels to paradise?
Facebook: 40.5M impressions (+53% to VSFS), 22.9M in reach (+43% to VSFS)
Instagram: 1.9B impressions (1.7B from the brand)
Twitter: 2.3B in reach, 47K mentions
Instagram: 1.9B impressions (1.7B from the brand)
Twitter: 2.3B in reach, 47K mentions