Victoria's Secret Swim
Concept | Direction | Retouching | UX/UI | Social Media Marketing | Design | Typography
Feature “all things swim” in an easily shareable and shoppable campaign. Introduce Victoria's Secret as the authority in swimwear.
![](https://cdn.myportfolio.com/39d16a44-ebe8-4ee9-ac59-ce1e700c3a25/718baad3-4285-487a-8233-c0dba1675089_rw_1200.jpeg?h=130d111b88143408c5ccdade890153ff)
![](https://cdn.myportfolio.com/39d16a44-ebe8-4ee9-ac59-ce1e700c3a25/1a837bdc-18ad-4334-9538-c3003193ff66_rw_1200.jpg?h=a14decab53d47b0852d577d2a6fd26ee)
Swim Hub
The #VSSwim hub showcased a collection of “all things swim” with dedicated pages for Angels & Artists, Swim TV, and #VSTeenyBikini(a user generated feed of VS bikinis). The Highlight though was the Buzz page which pulled social content into a masonry layout along with interactive polls, a Spotify playlist, and an inline twitter module. The content was updated periodically based on platform, performance, and recentness.
![](https://cdn.myportfolio.com/39d16a44-ebe8-4ee9-ac59-ce1e700c3a25/738c9fb7-703a-4fce-99a7-2544bc9ff8fe_rw_1200.jpg?h=a3bad8c31552b7d51044721c40cbad83)
![](https://cdn.myportfolio.com/39d16a44-ebe8-4ee9-ac59-ce1e700c3a25/bcd645b3-63c5-4e74-9557-5a82502da2d9_rw_1200.jpg?h=5c7dfb1b4985b3769cf83894b8041148)
![](https://cdn.myportfolio.com/39d16a44-ebe8-4ee9-ac59-ce1e700c3a25/51b285dd-6ccc-412e-b2e4-1edf878443d0_rw_1200.jpg?h=edfd427c2317133b7c07b6d8dd822af2)
Swim Special
The VS Swim Special started as a spinoff of the VS Fashion Show, recorded directly after as a celebration. Who wouldn’t want to follow the Angels to paradise?
Facebook: 40.5M impressions (+53% to VSFS), 22.9M in reach (+43% to VSFS)
Instagram: 1.9B impressions (1.7B from the brand)
Twitter: 2.3B in reach, 47K mentions
Instagram: 1.9B impressions (1.7B from the brand)
Twitter: 2.3B in reach, 47K mentions